Ever get that round peg, square hole kinda feeling when it comes to your brand?
Or perhaps just that deer-in-headlights-overwhelm feeling?
I get it. I've been there (believe me, my brand has gone through that many identity crises).
But with each crises comes more clarity, and that's where this guide came from. 
16 pages of questions that will help you determine the voice, vibe and values of your brand.